Get High-Intent Customers Through Google Search

About this service

Google Ads and search engine marketing for Indian businesses

Search engine marketing puts your business in Google's sponsored results when people search for what you sell. Unlike social media ads, it reaches people who are already looking. Results depend on the right keywords, ads that match the search and a landing page built to turn the click into an enquiry.

Who it is for

Local and service businesses that want to reach nearby customers searching on Google, and companies whose buyers start their research on Google. It also suits businesses whose existing Google Ads campaigns need a review of targeting, structure and landing flow.

Search ads work best when they send visitors to a website built for conversions. If you are weighing paid against organic search, read SEO vs Google Ads. When you are ready to talk about your campaigns, start a conversation.

What is included

• Search keyword planning based on what your customers actually search for
• Google Search Ads that are structured and written for lead generation
• Landing page strategy so each campaign sends visitors to a page that matches the ad
• Conversion tracking setup to record enquiries and leads from each campaign
• Retargeting campaigns that reach people who have already visited your site
• Campaign reporting and optimisation, reviewed on an ongoing basis

How a project runs

1. Research. We study your goals, customer intent and keyword opportunities.
2. Plan. We set the campaign structure, audience targeting and ad messaging.
3. Set up and launch. We create the ads and landing pages, then launch with conversion tracking in place.
4. Optimise. We refine keywords, ads and landing pages to improve the quality of enquiries.